Africa's Creative Future
Where Africa’s Creative Industry Comes to Meet, Showcase, and Grow
AFEE is more than an expo, it is a multi-format entertainment marketplace hosted in Casablanca and designed to connect African creators, studios, investors, distributors, technology innovators, policymakers, and rising talent in one high-energy environment built fr discovery, dealmaking, and cultural exchange.
Creative Marketplace
A New-Generation Entertainment Marketplace for Africa
AFEE has been designed as a premier B2B platform that unlocks the value chain of African content and connects it with local, regional, and international opportunities. It brings together business, creativity, technology, culture, and talent into one unified event experience.
The event objective is clear: to establish Africa’s leading marketplace for film, TV, animation, and digital content, connect creators with capital and distribution, showcase innovation across production and monetisation, convene thought leaders and policymakers, and celebrate African creativity through screenings, showcases, and talent activations.
Integrated Format
How the Event Is Structured
AFEE is intentionally designed as a layered event format, allowing participants to experience business networking, market access, knowledge exchange, live showcases, screenings, and cultural programming in a single connected destination. The concept note outlines the event as a combination of exhibition spaces, a market hall, conference content, screening rooms, a cultural courtyard, and premium networking areas.
Exhibition Hall
A showcase for technology providers, service companies, government agencies, broadcasters, production firms, and industry solution providers presenting products, services, and capabilities to the African entertainment ecosystem.
AFEE Market Hall
A dedicated business zone for curated matchmaking, pitching, licensing discussions, funding conversations, and commercial partnerships. This is where creators, buyers, investors, distributors, and co-production partners connect with purpose.
Conference Hall
A thought-leadership environment for panels, roundtables, workshops, and masterclasses featuring leading voices from across entertainment, media, technology, and policy.
Screening Rooms
A premium setting for premieres, curated screenings, competition blocks, and exclusive market screenings that spotlight African storytelling and new creative voices.
Festival Courtyard
A vibrant social and cultural space where music, fashion, food, performance, and community energy come together to create a more immersive entertainment experience. The concept note refers to this as an outdoor courtyard for cultural experiences and live activation.
VIP Lounge & Buyers Club
A high-level networking environment designed for strategic meetings, hosted buyer engagement, investor conversations, and premium relationship building.
A Global Outlook with Regional Relevance
AFEE is designed to grow through an evolving host-country model that promotes regional inclusion and international collaboration, and Morocco gives that ambition a stronger launch platform. From Casablanca, AFEE can speak to Africa, Europe, and the Mediterranean at the same time, making the event feel commercially connected without losing its African creative identity. Casablanca Finance City describes itself as a bridge between Africa, Europe, and the Mediterranean, and says it supports members operating across 80 countries.
For AFEE, that means the event can remain focused on African storytelling while being hosted in a city already associated with cross-border business, international networks, and regional reach. Morocco’s role should feel enabling, not overpowering; the host market strengthens the platform, while Africa remains the protagonist.
Venue & Destination
Hosted in Casablanca, Built for African and Global Access
AFEE will take place at Foire Internationale de Casablanca, placing the event in Morocco’s commercial heart and one of the continent’s most strategic gateway cities. Casablanca brings AFEE a sharper mix of business visibility, regional access, and international familiarity, making it a strong setting for an event designed to connect African talent with buyers, partners, and global opportunity.
Morocco is also continuing to strengthen Casablanca’s connectivity. Under the national Airports 2030 strategy, ONDA is modernising Mohammed V Airport, and its new terminal project is designed to add capacity for 20 million passengers annually. That larger infrastructure story helps support AFEE’s ambition to grow into a truly international creative marketplace over time.
Business Ecosystem
Featured Experience Zones
Inside the AFEE Experience
Beyond the core format, AFEE includes dedicated experience zones and specialised content environments that make the event feel dynamic, future-facing, and internationally relevant.
Content Marketplace
A hub where content buyers, sellers, investors, and rights holders can explore co-productions, licensing opportunities, acquisitions, and commercial partnerships.
International Co-Production Zone
A focused platform connecting African storytellers with global studios, partners, and funding sources to unlock cross-border collaboration and scale.
Future Content Forum
A space dedicated to the ideas shaping tomorrow’s industry, including AI-driven filmmaking, virtual production, immersive storytelling, and more sustainable production models.
Exhibitions & Demos
An interactive showcase of emerging technologies, production solutions, digital tools, and creative innovations transforming content creation and entertainment delivery.
Screenings Wing
A curated screening destination featuring premieres, local competitions, showcase selections, and special programming that adds prestige and audience excitement to the event.
Ready to Visit with Us?
Ready to Visit with Us?
MIE Groups B2B Platforms
