Africa's Creative Future
Be Where Africa’s Creative Future Comes Together
Join AFEE 2027 in Casablanca and experience the platform where African storytelling, business, culture, and innovation meet. From film and gaming to music and digital entertainment, AFEE brings together the people, ideas, and opportunities shaping the next chapter of Africa’s creative economy.
Event Value
Why Visit AFEE?
AFEE is where visitors can discover new content, meet industry decision-makers, explore market opportunities, gain insight into the future of entertainment, and connect with the next generation of African talent.
Whether you are a buyer, producer, platform, investor, policymaker, student, or creator, AFEE offers a rare opportunity to engage with the full entertainment value chain in one place. The concept note positions the event as a structured annual content marketplace focused on African storytelling, dealmaking, co-production, and international industry connections.
Immersive Experience
An Event Designed for Discovery, Connection, and Opportunity
Exhibition Hall
Explore exhibitors across technology, services, broadcasters, production companies, institutions, and solution providers showcasing products, capabilities, and innovations for the entertainment ecosystem.
AFEE Market Hall
Step into the business heart of the event, where curated matchmaking, pitching, licensing, funding discussions, and commercial conversations take place.
Conference Hall
Gain knowledge from panels, roundtables, workshops, and masterclasses featuring industry leaders, innovators, and policy voices from Africa and beyond.
Screening Rooms
Attend premieres, curated screenings, competition blocks, and showcase content that spotlight both established and emerging African storytellers.
Festival Courtyard
Experience the cultural energy of AFEE through music, fashion, food, performance, and live community-driven programming.
VIP Lounge & Buyers Club
For high-level delegates and hosted participants, AFEE also offers premium networking environments designed for strategic meetings and deeper engagement.
Why Morocco?
Morocco gives AFEE a host market with real creative-industry infrastructure, not just event appeal. Through the Moroccan Cinematographic Centre, the country has a long-established public framework for film and audiovisual development, and its official foreign production mechanism offers a 30% reimbursement for eligible projects. That makes Morocco a credible home for an event built around content creation, co-production, distribution, and international industry connections.
Casablanca strengthens that proposition further. As Morocco’s commercial capital and a recognised bridge to African markets, it offers AFEE a more globally legible meeting point for creators, buyers, investors, distributors, and technology players.
For visitors, this means AFEE is not only a compelling event to attend, but it is also a chance to experience one of the region’s most strategically positioned business and creative hubs.
The Geopolitical & Economic Landscape
Why This Moment Matters
Africa is emerging as a global creative powerhouse, powered by a young, digitally connected population and increasing demand for diverse storytelling. The concept note highlights that global platforms are investing more seriously in African content, while both governments and private investors are recognising the economic value of the sector.
It also notes that Africa has the youngest population in the world, with more than 60 per cent under the age of 25, a major driver of digital consumption, cultural influence, and future entertainment growth. This makes AFEE timely, commercially relevant, and strategically positioned within a fast-evolving industry landscape.
Target Audience
Visitors Profiles
Who Should Visit & Why?
Buyers, Distributors & Acquisition Executives
For those looking to discover original African content, identify new commercial opportunities, and connect with producers, rights holders, and creative talent.
Independent & Studio Producers
For producers looking to build partnerships, explore co-production opportunities, source talent, and stay ahead of new industry trends.
Tech Providers & Streaming Services
For companies seeking to showcase solutions, understand the market, meet content creators, and identify strategic partners across the region.
Broadcasters & Aggregators
For organisations sourcing fresh content, building regional networks, and exploring the future of African entertainment distribution.
Investors & Venture Funds
For those seeking high-growth opportunities in one of the continent’s most culturally influential and commercially promising sectors.
Ministries, Institutions & Industry Bodies
For public and private stakeholders shaping policy, industry frameworks, youth development, tourism, and creative economy growth.
African Creators, Influencers, Students & Educators
For the next generation of storytellers, media professionals, and creative entrepreneurs looking to learn, connect, and gain visibility on a larger stage.
Ready to Visit with Us?
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