Africa’s Film & Entertainment Marketplace, Built for the Next Generation

Hosted in Casablanca, Morocco, AFEE connects African storytelling with global buyers, production partners, investors, and next-generation entertainment opportunities.

ABOUT

Africa Film & Entertainment Expo

The Africa Film & Entertainment Expo, AFEE, is a premier B2B platform designed to unlock Africa’s creative potential by bridging the gap between talent and opportunity. It brings together content creators, investors, distributors, technology innovators, and industry stakeholders to foster business collaboration, industry insight, and global partnerships.

AFEE is built to create a unified platform for African content, one that strengthens the value chain, opens access to new markets, and positions the continent’s creative industries for long-term growth

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Why Now?

Africa’s creative economy is moving from momentum to market opportunity, and AFEE is being built for exactly that shift. Across the continent, the film and audiovisual sector already supports an estimated 5 million jobs and contributes around US$5 billion to GDP, with the potential to grow far further if stronger market structures, financing pathways, and distribution systems are put in place. AFEE exists to help convert that momentum into visibility, partnerships, and long-term industry growth.

Morocco strengthens that opportunity as a host market. Through the Moroccan Cinematographic Centre, one of the world’s oldest public film institutions, the country regulates and promotes both film and audiovisual production, while also offering an official 30% reimbursement for eligible foreign productions that meet local spend and shooting thresholds. That gives AFEE a host environment that already speaks the language of production, co-creation, and international collaboration.

The digital ecosystem is also accelerating. Morocco’s Digital Morocco 2030 strategy aims to create 240,000 direct jobs and position the Kingdom as a digital hub, while ANRT reported 41.464 million internet subscriptions by the end of 2025, with internet penetration at 112.59% and FTTH subscriptions up 32.87% year over year to 1.409 million. This is the right moment to create a platform that connects African content with audiences, technologies, distributors, and investors in a more structured way.

Government and institutional momentum is expanding into adjacent creative sectors, too. In 2024, Morocco launched the first Morocco Gaming Expo, and later, the Ministry of Youth, Culture and Communication, together with Huawei Morocco, launched the first Gaming Startups Meeting Day as part of the country’s gaming industry development effort. AFEE can build on that broader momentum while keeping African film at the centre of its identity.

A market ready to grow

Africa’s entertainment ecosystem is expanding fast, driven by digital consumption, mobile access, youthful audiences, and rising demand for authentic storytelling.

A platform built for access

Creators still face barriers in funding, visibility, distribution, training, and cross-border collaboration. AFEE creates structured pathways to solve that.

A global stage for new talent

Africa has the creative energy, the audience, and the next generation of talent. AFEE provides the platform to showcase that talent to the world with purpose, credibility, and commercial opportunity.

What to Expect

AFEE is designed to combine business, culture, innovation, and live audience energy in one dynamic environment. Every part of the experience is built to help participants connect, learn, showcase, and grow.

Live Pitching Sessions

Present projects, ideas, and concepts directly to buyers, funders, partners, and decision-makers.

Exclusive Content Showcases

Spotlight standout African stories, emerging creators, and original work ready for discovery.

Global Co-Production Opportunities

Create cross-border partnerships that open doors to new markets, funding models, and industry networks.

Cutting-Edge Technology Demos

Explore the future of content creation through production tech, post-production tools, AI, immersive storytelling, and digital innovation.

Curated Matchmaking & Networking

Meet the right people through intentional business networking, hosted meetings, and ecosystem-building conversations.

Cultural Showcases & Screenings

Experience the creative spirit of Africa through film screenings, music, performances, fashion, and live cultural programming.

Four Worlds. One Powerful Platform.

AFEE is designed to reflect the full energy of Africa’s entertainment future, bringing together creative industries that shape culture, audiences, and commercial opportunity.

Feature films, shorts, documentaries, production companies, festivals, and co-production opportunities.

Interactive entertainment, youth-driven innovation, animation crossover, immersive storytelling, and digital culture.

Live performance, sync opportunities, artist showcases, sound-driven storytelling, and music business connections.

Creators, platforms, experiences, media, fandom, fashion, performance, and the fast-evolving business of cultural influence.

An Experience Designed for Business and Culture

AFEE is designed as a multi-format event experience, giving visitors access to business, knowledge, networking, screenings, and cultural activation across multiple zones. This makes the visit experience more dynamic, immersive, and valuable than a standard trade event.

Exhibition Hall

A showcase for technology, services, broadcasters, institutions, and production businesses.

Market Hall

A dedicated zone for matchmaking, licensing, pitching, and funding conversations.

Conference Hall

Panels, workshops, roundtables, and industry discussions with local and global voices.

Screening Rooms

Premieres, showcase screenings, and curated content experiences.

Festival Courtyard

Music, fashion, live performance, food, and community-driven cultural energy.

VIP & Buyers Networking

A premium environment for strategic meetings and high-level industry engagement.

Let’s Shape the Future of African Storytelling

AFEE is where African creativity meets investment, distribution, innovation, and global opportunity. Join the platform built to elevate the continent’s stories, connect industries, and create lasting impact.

Showcase your brand to a global audience. Connect with industry leaders, investors, and buyers while presenting your products, services, and innovations at Africa’s premier entertainment marketplace.

Explore the future of film and entertainment. Discover new content, attend live sessions, and network with creators, producers, and industry professionals from across the world.

Share your expertise and insights on a global stage. Join as a speaker to inspire, educate, and engage audiences through panels, keynotes, and discussions shaping the industry.

Elevate your brand visibility by partnering with AFEE. Gain premium exposure, strategic branding opportunities, and direct access to key decision-makers in the industry.